讲座题目：Sports Image Rights
主讲嘉宾：Andrew Beale
Associate Professor, College of Law Swansea University
讲座时间：2016年11月15日上午9：30至11：30
讲座地点：行敏楼410会议室
竭诚欢迎广大师生踊跃参加！
附：（1）讲座大纲
Associate Professor Andrew Beale OBE
Sports Image Rights
“Image rights represent the asset based on which the livelihood of professional sportsmen and sportswomen depends and, given the limited lifespan of an international sporting career, maximum benefit must be extracted from these assets while they are valuable and in demand.”
Renschke Volschenk (South African Lawyer)
PART ONE: THEORY
What are Sports Image Rights?
‘Rights of Privacy’ - UK (seeSports Club plc v Inspector of Taxes [2000] STC (SCD) 443)
‘Rights of Publicity’ - USA (seeETW Corp. v Jireh Publishing Inc., U.S. App. LEXIS 12488, 20thJune 2003)
‘Rights of Personality – Continental Europe (seeKahn v Electronic Arts GmbH, unreported 25thApril 2003 [Germany])
Proactive Sports Management Ltd. V 1) Wayne Rooney, 2) Coleen Rooney (formerly McLoughlin), 3) Stoneygate 48 Limited, 4) Speed 9849 Limited[2010] EWHC 1807 (QB), at para [187]
“Image Rights means the right for any commercial or promotional purpose to use the Player’s name, nickname, slogan and signatures developed from time to time, image, likeness, voice, logos, get-ups, initials, team or squad number(as may be allocated to the Player from time to time), reputation, video or film portrayal, biographical information, graphical representation, electronic, animated or computer-generated representation and/or any other representation and/or right of association and/or any other right or quasi-right anywhere in the World of the Player in relation to his name, reputation, image, promotional services, and/or his performances together with the right to apply for registration of any such rights.”
Intellectual Property Office serving the Bailiwick of Guernsey
What are Image Rights?Image rights are the expression of the personality in the public domain. The provision of image rights in law will enable the definition, value, commercial exploitation and protection of image rights associated with a person.
What are the elements of an Image Right?The right to commercially exploit the following personal attributes: Voice, Photograph, Film, Signature, Likeness, Appearance, Gesture, Mannerisms, Electronic or other representation (including that of an avatar), Any other distinctive characteristics and personal indicia by which a personality is immediately identifiable
Can you currently register image rights?Although image rights are managed through a variety of corporate structures in other jurisdictions at the moment, there is no other jurisdiction in the world that has image rights legislation with an image rights register. Guernsey is the first jurisdiction to enact image rights legislation.
Image rights are high value but a current lack of definition in law leads to uncertainty as to the extent of the rights and the limits the value-creation opportunities.
Protecting and Enforcing Sports Image Rights
Tolley v Fry[1931] AC 333
Irvine v Talksport[2002] EWHC 367 (Ch.)
Arsenal v Reed[2003] EWCA Civ 696 (ECJ C-206/01 12thNovember 2002)
David Bedford against The Number (118 118)Ofcom 2004
PART TWO: PRACTICE
General Principles of Drafting and Interpreting Sports Marketing Agreements including Sports Image Rights Agreements
CAS Dispute Resolution ClauseCourt of Arbitration for Sportsbased in Lausanne, Switzerland
Clause 4 English FA Premier League Standard Player Contract
Introduced 2003/4 season
Negotiable
Participation in events
Apparel
Prohibition on endorsing conflicting brands
Player’s Image in a Club Context
Photography for promotional purposes
（2）Beale教授学术简历
A s s o c i a t e P r o f e s s o r A n d r e w B e a l e O . B . E .
Director IP Wales® - Winner of the Judges Special Prize
WORLD Leaders European IP Awards (2004)
Telephone: (01792) 295472
Email: [email protected]
Areas of Expertise:
Law of Intellectual Assets Management & Transactions
IP aspects of Oil & Gas Law
International Intellectual Property Law
E Commerce
National Awards
Recipient under the Queen’s Birthday Honours List 2009 of an O.B.E. for, ‘services to
intellectual property and business in Wales’.
Recent Publications
Reports
Report Prepared for the Welsh Assembly Government on IP Crime & E Crime, (2009)
Study of Intellectual Property in UK HEIs with emphasis on Wales, (2005), ISBN 0-
9544739-6-5
Making A Difference To The Welsh Economy: IP Wales® Phase One Report, (2004),
ISBN 0-9544739-3-0
Our First Year of Achievement: IP Wales® Annual Report 2002–2003, (2003), ISBN 0-
9544739-1-4
Preliminary Report:Intellectual Property & Legal Expense Insurance, (2003)
Articles & Chapter Headings
A. Beale “IP as a Tool for Economic Development”, (2011) World Trade Organization.
A. Beale and D. Blackaby and L. Mainwaring “University Patenting in Wales,
Scotland and Northern Ireland: a Comparative Analysis”, (2008) Volume 62 Higher
Education Quarterly 101-119.
J. Allan and A. Beale, "Patent & Trade Mark Statistics for Wales", (2005) Volume 4
Issue 1 Wales Journal of Law and Policy 122–127.
A. Beale and A. George, "IP Wales: A Web Based Project", (2001) Volume 1 Issue 4
Wales Journal of Law and Policy 423 – 453.
A. Beale, M. Clement, I. Davies "Intellectual Property Activity in Wales: A Report on
the Support for Innovative SMEs Project" (2001) Volume 1 Issue 3 Wales Journal of
Law and Policy 256-263.
Papers & Presentations
IP: How to get the most value from your IP, 2013 - A.Beale
Software Alliance Wales: Knowledge is Power, 2010 – A.Beale
World Trade Organization/World Intellectual Property Organization: Colloquium for
Teachers of IP (2010) - A. Beale
IP Crime Tactical Group (City of London Police): (2010) – A. Beale
University of Winchester: Opening of the Trevor Baylis Resource Centre, 2010 –
A.Beale
World Intellectual Property Organization: ‘Forum on Intellectual Property & SMEs for
IP Offices of OECD & EU Enlargement Countries' Geneva, 2009 – A. Beale
European Commission: ‘Sub-Regional Conference on Intellectual Property and the
Competitiveness of Small and Medium – sized Enterprises (SMEs) in the Agro-Foods
Sector in Latin America’ Guadalajara & Veracruz, 2009 – A. Beale
World Intellectual Property Organization: 'League of Arab States Regional Training
Program on Intellectual Property and Management of Innovation by Micro, Small and
Medium Sized Enterprises’ Cairo, 2009 – A. Beale
BRASS (Cardiff University): “How good is Wales at commercialising intellectual
property and research in its colleges and universities?” 2009 – A. Beale
World Intellectual Property Organization: 'Forum on Intellectual Property & SMEs for
IP Offices of OECD & EU Enlargement Countries' Cardiff, 2008 – A. Beale (Coorganizer)
World Intellectual Property Organization: 'Forum on Intellectual Property & SMEs for
IP Offices of OECD & EU Enlargement Countries' Geneva, 2007 – A. Beale
European Commission: 'Innovating through EU Regional Policy' Brussels, 2006 –
A.Beale
World Intellectual Property Organization: 'Forum on Intellectual Property & SMEs for
IP Offices of OECD & EU Enlargement Countries' The Hague, 2006 – A. Beale, Dr.
G. Davies
IP Australia: (2005) – A. Beale
Ministry of Economic Development, New Zealand: (2005) – A.Beale
World Intellectual Property Organization – World Association of Small and Medium
Enterprises: 'Forum on Practical IP Issues for SME Support and Financial Institutions,
including Technology/Business Incubators' Geneva, (2005) – A. Beale
Enterprise Ireland: (2004) A.Beale, Sir J. Cadogan, I. Davies, W. Sinnott
WIPO: 'Forum on Intellectual Property & SMEs for IP Offices of OECD & EU
Enlargement Countries' Alicante, 2004 – A.Beale, G.Williams
European Patent Office: 'PATLIB: Investing in the Future' Liege, (2003) – A. Beale
European Commission: 'PATINNOVA: Sixth European Congress on Patents –
Patents in the digital era & Patents serving entrepreneurship' Cardiff, (2001) –
A.Beale
Papers
A. Beale, “Intellectual Property is a tool for Economic Development in Wales” WIPO – WTO
Colloquium, papers 2010
A. Beale and D.Blackaby and L.Mainwaring, “University Patenting in Wales, Scotland and
Northern Ireland: a Comparative Analysis”, (2008), Volume 62Higher Education Quarterly
J. Allan and A. Beale, "Patent & Trade Mark Statistics for Wales", (2005), Issue 1Wales
Journal of Law and Policy
A. Beale and A. George, "IP Wales: A Web Based Project", (2001), Issue 1Wales Journal of
Law and Policy
A. Beale, M. Clement, I. Davies, "Intellectual Property Activity in Wales: A Report on the
Support for Innovative SMEs Project", (2001), Issue 1Wales Journal of Law and Policy
International Speaking Engagements
World Trade Organization:
'WTO/WIPO Colloquium for teachers of IP', Geneva, 2010
World Intellectual Property Organization:
'WIPO Forum on Intellectual Property & SMEs for IP Offices of OECD & EU Enlargement
Countries' Geneva, 2009
‘WIPO – League of Arab States Regional Training Program on Intellectual Property and
Management of Innovation by Micro, Small and Medium Sized Enterprises’ Cairo, 2009
Co-organized the 'WIPO Forum on Intellectual Property & SMEs for IP Offices of OECD &
EU Enlargement Countries' Cardiff, 2008
'WIPO Forum on Intellectual Property & SMEs for IP Offices of OECD & EU Enlargement
Countries' Geneva, 2007
'WIPO Forum on Intellectual Property & SMEs for IP Offices of OECD & EU Enlargement
Countries' The Hague, 2006
'WIPO – WASME Forum on Practical IP Issues for SME Support and Financial Institutions,
including Technology/Business Incubators' Geneva, 2005
'WIPO Forum on Intellectual Property & SMEs for IP Offices of OECD & EU Enlargement
Countries' Alicante, 2004
European Patent Office:
PATLIB: 'Investing in the Future' Liege, 2003
European Commission
‘Sub-Regional Conference on Intellectual Property and the Competitiveness of Small and
Medium – sized Enterprises (SMEs) in the Agro-Foods Sector in Latin America’ Guadalajara
& Veracruz, 2009
'Innovating through EU Regional Policy' Brussels, 2006
'PATINNOVA: Sixth European Congress on Patents – Patents in the digital era & Patents
serving entrepreneurship' Cardiff, 2001
Other International Invitations
IP Australia (2005)
Ministry of Economic Development, New Zealand (2005)
Enterprise Ireland (2004)
